After three issues this quarterly lifestyle magazine, focusing on the watch and jewellery industries, was struggling for visual impact. Our brief was to develop a new masthead and completely redesign the layout. With a new bolder masthead and completely redesigned inside pages, the current look has strong visual impact with bolder typography, large format images and graphic elements. This gives the magazine a stronger identity and sense of continuity. We continue to design the magazine, which is now in its fourth year.